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SuperFan – Sales & Marketing Office – GN Mills, Coimbatore

Superfan - India's first BLDC ceiling fan

Superfan is the first super energy efficient ceiling fan introduced in India. It consumes only 35W compared to 75W by a regular fan while delivering excellent air.

About Company

VERSA DRIVES PRIVATE LIMITED 

Vision

“Saving electricity with joy for a better future”

Our journey started in 1989, when Sundar and Durga began Computer Controlls Corporation (CCC) in the garage of a house in Coimbatore. It was established with the aspiration to bring innovation to counters and machine controllers used in textile, automotive testing and printing industry. CCC developed to be known for its reliable products and exceptional service. As our product line expanded, motor control became our strength, which led to the decision to focus exclusively on it. The motor control products from CCC were manufactured under the brand name ‘Versa Drives’. In 2010, Versa Drives Private Limited became a separate entity and all the businesses were transferred to it from CCC.

Versa Drives Private Limited is now one of the premier motor drive manufacturers in India that provide customized solutions to OEMs in various fields. The development team is a mix of experience and youth that specializes in the design and manufacture of motors, motor control products, and super-efficient ceiling fans that conform to global industry standards. In 2019, Murata Manufacturing Co. LTD acquired a small share in Versa Drives to collaborate on new-age motor drives that would cater to next generation motor applications.

Mission

“To save millions of units of electricity every year by designing and manufacturing innovative energy efficient motor control systems and super-efficient appliances that are a delight to the customers and offer long-lasting value. To conduct our business ethically so that it is beneficial to our employees, suppliers and shareholders.”

 

About SuperFan

It is generally believed that the first ceiling version of fans known as ‘punkah’ was invented in India. Punkah gradually spread around the tropical regions of the British Empire and through the years it went through major technological advances such as rotary blades and electrification in the west. This improved version returned to India in the early 20th century and replaced punkahs. Due to the economy and limited resources, ceiling fans have remained the principal means of comfort for indoor occupants in India even now.

The common ceiling fans that are available in the market use single phase induction motors, which are inexpensive but extremely inefficient. It is estimated that there are over 400 million ceiling fans in India, and when all these fans operate at medium speed (39W) for 7 hours a day, there is an electricity consumption of over 95500MU every day. This creates a huge pressure on the country’s electric grid, economy and the environment. Despite this high demand and the lack of efficiency, there were no significant changes to the core design of ceiling fans for decades. As India’s stature on the world stage rises, it does not bode well if we wait for others to solve our problems and satisfy our needs. Hence the time was ripe for reinvention of ceiling fans to meet the demands of aspiring India.

We are known for providing reliable and innovative solutions for industrial motor drives, so it was suggested to us to investigate BLDC ceiling fans as a solution to address the limitations of regular ceiling fans at a Freescale Technology Forum in 2009. The potential benefits for the society in terms of energy savings and the environment inspired our immediate action.

It is our core belief that sustainability and functionality are not mutually exclusive. So, we specifically designed Superfan to address issues beyond efficiency such as speed fluctuations due to voltage fluctuations, inoperativeness in low voltages, capacitor failure, motor winding burning, overheating and lack of remote operation. In 2012, first Superfan model was released that consumed only 35 W while delivering same or better air delivery and increased functionality than regular fans which consume 75W. Subsequently other super energy efficient ceiling fan models with additional features that cater to different needs were released. Our innovative approach to BLDC ceiling fans has been recognized with a design patent.

We are proud to have built an eco-friendly product with superior functionality at only a moderately high cost that will be paid back by the savings in electricity bill. Eco-friendliness extends beyond the product at Versa Drives Private Limited, it is a way of life. We consciously strive to reduce carbon footprint in our manufacturing processes, factory surroundings and resources. Our hassle-free, fully recyclable packaging exemplifies our commitment to sustainability.

IF ALL THE EXISTING CEILING FANS IN INDIA ARE REPLACED BY SUPERFAN, THE ELECTRICITY DEMAND REDUCES FROM 13650MW TO 4900MW - A HUGE DEMAND REDUCTION OF 8750MW AND CONSUMPTION BY 61200MU EVERYDAY! IT TAKES 1 KILOGRAM OF CARBON TO GENERATE 1 UNIT OF ELECTRICITY, SO THIS REDUCTION IN ENERGY CONSUMPTION IS MASSIVE.

 

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